Section 01 · The Problem
Trends move in days. Content moves in weeks.
CandyTok. TikTok Made Me Buy It. Snickle. Six trends in your category emerged this week. By the time a traditional content workflow can respond to one, three more have peaked and faded. Your brand is one week behind the moment.
The trend-reactive layer needs its own operating speed.
Section 02 · Sense
See what's trending. Before it peaks.
Onboard your catalog once. The Lyzr TrendSensing agent finds signal in your category, in your target markets, for your brands.
One-time catalog setup
Onboard Mars brands once. Snickers, M&M's, Twix, Skittles, Dove, Extra — enriched with SEO, keywords, and competitor context automatically.
Live trends, surfaced daily
Six live TikTok trends surfaced by TrendSensing. Filtered to your category. Filtered to your markets. Refreshed continuously.
Target the signal you need
Filter by brand from your catalog. Snickers today, Skittles tomorrow. Or set continuous monitoring on all brands.
Section 03 · Act
Turn signal into published video.
Same flow. Target audience → drill into market context → generate the TikTok video. In one platform.
Pick the audience
Gender, age band, country. Test one audience or many. Snickers goes global; Skittles targets Gen Z. Both from one dashboard.
See what the audience is doing
Audience profile, trend interpretation, safe, risky, and sensitive angles. TrendSensing tells you what the market will engage with — and what it will reject.
Pick markets to activate
One trend, multiple markets. UK done. Germany queued. Each market gets its own audience insight and content strategy.
Generate the video
One click generates the TikTok content — for this trend, this market, this brand. No brief. No agency wait. No production ticket.
Section 04 · Learn
Every video makes the next one better.
Live analytics on every video. Engagement rate, watch retention, sentiment, comments. Signal feeds back into the next TrendSensing pass.
Engagement rate 11.84%
Versus a channel benchmark of 4.2%. Above average from the first post.
Sentiment 92% positive
Live comment sentiment surfaces price and packaging concerns before they scale.
Watch retention 59%
Hook works because the first 1.4s shows the result before the process.
Each video's analytics feed the next TrendSensing pass. The system compounds.
Section 05 · See It in Action
See it in action.
Trend to published TikTok. End to end on Lyzr Commerce OS.
Section 06 · Architecture
Nothing Replaced. Everything Connected. Production at Speed.
Gemini builds your AI foundation. Writer powers your content. Lyzr adds the enterprise controls both platforms need — governance, observability, and continuous refinement.
Built for the stack Mars already chose
Mars has deepened its partnership with Google on Gemini Enterprise, and with Writer on generative AI. Lyzr runs on both — extending, not replacing.
The Lyzr Agent Platform is designed to sit alongside enterprise foundation model commitments. Mars's existing infrastructure choices become the foundation. Lyzr adds the agent production layer, the governance, and the observability that both platforms need to move from pilots to production.
One Production Layer. Every Agent Platform.
Lyzr + Gemini Enterprise▼
Build agents with Google. Ship them to production using Lyzr.
Google Cloud builds the agent runtime. Lyzr is the production layer that turns Mars's Gemini Enterprise investment into governed, observable, continuously improving enterprise software.
Nothing in Google Cloud gets replaced. Vertex AI stays primary. Mars data never leaves the GCP VPC. Lyzr adds the production layer that sits above — and extends the same governance to every other agent system Mars runs.
For additional informationLyzr + Writer▼
Writer runs your content agents. Lyzr connects them to the rest of Mars's enterprise.
Extending the Writer investment beyond content into full agent orchestration.
Writer agents stay in Writer. Palmyra stays primary. Lyzr connects Writer's agent layer to the rest of Mars's enterprise.
For additional informationTwo agent platforms Mars already uses. One production layer that governs both. Zero rip-and-replace.
Section 07 · Trust
Enterprise-Ready.
Backed by the strategic partner Mars already works with. Built to enterprise standards.
Backed by Accenture. Trusted by Deloitte and KPMG.
The strategic investors and system integrators Mars works with have already validated Lyzr — with capital, with delivery investment, and by building their own consulting IP on the platform.
Three investments in nine months
Accenture Ventures has invested in Lyzr three times within nine months. Unprecedented in Accenture's history.
$65M pipeline in 90 days
Accenture Song added $65M to its pipeline in the first 90 days of deployment on Lyzr. Every new Song experience is now built on the platform.
Big Four building their IP on Lyzr
Deloitte and KPMG are building their proprietary consulting IP on the Lyzr platform. Not evaluating — building.
Mars's existing consulting partners have already invested time, money, and reputation in Lyzr. That validation is a starting point, not a sales claim.
Recognized by leading analysts. Built to enterprise standards.
Independent analyst recognition and enterprise-grade certifications from day one.
Source: Lyzr analyst recognition and compliance summary, 2026
Enterprise-grade infrastructure. Enterprise-grade partners. Ready for Mars from day one.